Adamson Ford Campaign

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One of our first editorial marketing campaigns was for a business very close to my heart—Adamson Ford. The historically-renovated dealership was founded in 1918 and was owned by my grandfather before my father purchased the business in 1982, making him the youngest car dealer in the nation.

At The Southern Atelier we knew we wanted to have a downtown vibe for the campaign since the dealership has been located downtown during its 98 year tenure, so we immediately brought on Laura Jett Walker with Jett Walker Photography. She is a Birmingham-based wedding photographer known for her artistic point-of-view and for working on many forward-thinking shoots and campaigns. Check out her work by clicking the following link: jettwalkerphotography.com.

For Styling we pulled from Lilla Designer Consignment, located in the Crestline Village area of Mountain Brook, a suburb of Birmingham. Lilla was able to provide many designer items to our shoot – Louis Vuitton, Milly, Tibi, Prada, and St. John, to name a few. We were bejeweled in Kendra Scott Jewelry, from its Birmingham location at The Summit.

To complete the shoot Karis Lamb Wilson of the blog Love, Karis modeled next to me – which provided an incredible learning experience. That blonde bombshell is full of personality and wit; exuding confidence while rocking her city-chic style on the shoot.

With the team complete, we headed to Adamson Ford and my father handed off the keys to the cars. We first shot the Ford Edge, as if we were going on a girls weekend getaway.

Next, we hopped in the 2004 Thunderbird, a modern take on the classic T-Bird of years past. Mark Cohn’s ‘Silver Thunderbird’ played on loop in the back of my mind as I modeled next to one of the most-coveted cars of my childhood.

When Ford Motor Company introduced the Thunderbird in 1955, it made headlines as the first glamorous vehicle from Ford. It was a two-seater and featured classic tires, an iconic shape, and enough style for just about any driver. Since then, Ford has made some changes to the original design. For many people, a glimpse of a classic T-Bird takes them back in time to when they were driving with the top down and the wind in their hair.

Laura shot the limited-edition T-Bird on the top of a tall building’s parking deck so that the city’s skyline could be seen, while the foggy sky proved to be the perfect backdrop to our slightly monotone, minimal street style looks.

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20 comments

Stacia February 13, 2017 at 10:45 am

This shoot turned out so well! I love how you dressed the female models

Rox February 13, 2017 at 11:03 am

You did an amazing job with this, I love the combination of the neutrals with the models.

Sarah Levey February 16, 2017 at 5:28 pm

Thank you so much!! I thought I would keep it neutral so that we could really show off the cars and get the downtown vibe.

Sara Normand February 13, 2017 at 11:04 am

It’s nice to see women + cars together for a change! I like the contrast.

Sarah Levey February 16, 2017 at 5:29 pm

Thanks!! I think it was empowering to do so. We certainly had fun!

Alissa February 13, 2017 at 11:23 am

You did a seriously amazing! These pictures are gorgeous!
http://notokthatsokcoach.com/

Sarah Levey February 16, 2017 at 5:30 pm

Thank you – this was so fun to style and model in! We also had a fabulous photographer, which always helps!

Taylor February 13, 2017 at 11:26 am

This is amazing! Your styling is completely perfect. So high end!

Sarah Levey February 13, 2017 at 3:46 pm

Thank you so much! This was my first shoot to style by myself; as well as playing roles of both stylist and model. I was incredibly nervous! Looking back I am so happy with the way the photos turned out – having a good photographer can make all the difference in the world.

Sarah Levey February 16, 2017 at 5:31 pm

Thank you for your kind words! I was going for a higher-end feel – Ford has steeped up their luxury game lately and it was fun to show that off.