Mobile Fashion Week is finally here, following on the stylish heels of New York Fashion Week and quenching our thirst for a delicious dose of Southern Style. Here are the quick facts that you need to know before you go:
WHAT: Mobile Fashion Week enters its 7th year as a cant-miss fashion show that is the ‘Biggest Fashion Statement’ along the Gulf Coast. Mob Fashion Week is part of an even bigger development along our Gulf Coast; a movement of fashion-forward thinking and creative outreach to support local designers and creatives.
WHEN: September 22, 2018 from 6pm-10pm
WHERE: The Fort of Colonial Mobile
WHY: Couture for a Cause! Portions of proceeds from ticket sales benefit children’s cancer charities: Camp Rap-A-Hope and Children With Hair Loss.

About Mobile Fashion Week:
Mobile Fashion Week was born from the idea of “Fashion with a Cause.” The concept was simple: bring every facet of the fashion industry together to support a local charity. From models to designers, makeup artists to hairstylists – local creatives partner to support Camp Rap-A-Hope. A percentage of ticket sales and sponsorship donations are donated each year to the camp for kids with cancer.
MOB Fashion Week is building a huge community of supporters for this year’s campaign, bringing a fun, exciting week of fashion to Mobile Bay that is not easily forgotten. There is so much to share about this event, so please see their site for more details.
Nothing compares to being front row! Purchase your tickets here.

Location: The Fort of Colonial Mobile
Mobile is an area rich in history and The Fort is the perfect, iconic location for a runway event blazing fashion trails and making history of its own. The Fort is located on 150 South Royal Street in Mobile and will host the MOB Fashion Week afterparty on its rooftop after the show! Here is some historical background on The Fort:
Mobile was originally founded by Jean-Baptiste Le Moyne de Bienville in 1702 as Fort Louis de la Mobile at 27-Mile Bluff. After the Mobile River flooded and damaged the fort, Mobile was relocated in 1711 to the current site. A temporary wooden stockade fort was constructed, also named Fort Louis after the old fort upriver. In 1723, construction of a new brick fort with a stone foundation began renamed later as Fort Condé in honor of Louis Henri de Bourbon, Duc de Bourbon, and Prince de Condé.
The Fort guarded Mobile and its citizens for almost 100 years, from 1723-1820. The fort had been built by the French to defend against the British or Spanish attack on the strategic location of Mobile and its Bay as a port to the Gulf of Mexico, on the easternmost part of the French Louisiana colony. The strategic importance of Mobile and Fort Condé was significant: the fort protected access into the strategic region between the Mississippi River and the Atlantic colonies along the Alabama River and Tombigbee River.

Couture for a Cause: To benefit financially and bring social awareness to Camp Rap-A-Hope and Children With Hair Loss.
Camp Rap-A-Hope
Camp Rap-A-Hope is a one-week summer camp for children and teenagers who are battling cancer or who have ever been diagnosed with cancer and who are 7 to 17 years of age.It is 100% free of charge. Camp is sponsored by the Medical Society and The Alliance to the Medical Society of Mobile County in the state of Alabama and various corporate and individual donors. Our campers usually reside along the Gulf Coast in the states of Alabama, Mississippi, Florida and Louisiana.
Camp Rap-A-Hope was a vision of love conceived in 1985 by the Medical Society and Medical Alliance of Mobile County. The first Camp Rap-A-Hope was held in 1986. Kids and counselors have enjoyed this carefree week each summer since then.
Children with Hair Loss: “Covering young heads to heal young hearts.”
Children With Hair Loss is a 501 (c) 3 non-profit organization that provides human hair replacements at no cost to children and young adults facing medically-related hair loss. When a child’s hair is lost due to Cancer treatments, Alopecia, Trichotillomania, Burns, etc., the painful effects are far deeper than just cosmetic. Each year, the number of children requesting our hair replacements increases and with your support, we can continue to increase the number of children we are able to help in the future!

Makeup Sponsor: Beautycounter with Bryant Wood
Expect to see the latest beauty trends hit the runway this year at Mobile Fashion Week – brought to you by Bryant Wood, a Managing Director with Beautycounter and Mobile, Alabama resident. Through my journey to wellness due to chronic health issues I have learned that your skin is your largest organ; therefore anything you put on your skin goes in your body. Basically, if a product contains ingredients that you would not put in your mouth, then do not put it on your body – especially your face! Here is some more information about the fashion week makeup sponsor and Beautycounter’s focus on what sets them apart in this industry and the why they set such high standards when sourcing for safer personal care products and cosmetics:
Beautycounter creates safer, high-performing products for the whole family, backed by the belief that you never need to compromise your health in the name of beauty. This fashionable makeup line is known for its transparency; according to Beautycounter, “We believe clear information is one of the most important factors in any purchasing decision. You can feel confident knowing that we share the fragrances, flavors, and preservatives we formulate with.” To browse and shop Beautycounter’s safer skin care products, click this link.
Hair Sponsors: CK Salon and State Beauty Supply Gulf Coast
Ck Salon is a local trending full service salon in Mobile. All of their stylist stay updated on all new trends and concepts. You can see CK Salon’s work done locally & regionally – click here to see their work from Mobile Fashion Week 2016.

Hitting the Runway:
Below are the retailers, designers and brands you can expect to see rocking the runway with the latest fashion trends during Mob Fashion Week. Each brand is hyperlinked so that you can click the link to shop the looks!
Retailers:
Ruby Blue Boutique, L+F Boutique, and from The Shoppes of Bel Air Zumiez and Buckle
Designers:

Photography Coordinator: Frank Lee Roberts
Frank Lee Roberts is an events and portrait photographer specializing in weddings. At every event and session, he combines his life-long love of photography with his equally consuming love of the friends and family around him. He is a “people photographer” and seeks to illustrate his love of people in every one of his photos. Roberts has a colorful and energetic spirit that affects all those who meet him and he did fabulous work for Mobile Fashion Week 2016.

RUNWAY UPDATE: We just learned that Wisteria Way Designs will be opening the show and that the couture gowns will be styled with local jewelry from Harvest Jewels. The thought of seeing this collaboration in person on the runway at The Fort is giving us heart eyes! To read more about Wisteria Way Designs, click here for our feature on the designer behind the label.
Harvest Jewels is owned and designed by Rosemary Corte of Daphne – you can shop the collection online by clicking this link. Stay tuned to future blog posts about this fabulous jewelry designer!

For the latest, up-to-date info on Mobile Fashion Week, stay social by following these social media channels:
Facebook: Mobile Fashion Week || Mobile Fashion Week 2018
Instagram: Mobile Fashion Week
Twitter: Mobile Fashion Week

That’s it for now! Be sure to follow us on social media for all things Southern style for Fashion Week. As another fashionable blonde says, ‘I will see you on the runway.’
xx,
Sarah


11 comments
Great coverage on Southern style and Mobile Fashion Week 2018! I cannot wait to see this show. And thanks for the inside information…I’m so glad that Wisteria Way Designs is opening the show. I can’t wait to see their collaboration with Harvest Jewels. Great to know there’s such a strong fashion scene in Mobile, Alabama. Y’all make the Gulf Coast look good!
This is great! I love the idea of having fashion show only for charity purpose to help people like kids with cancers. That is something we need to do more. Thank you for sharing. <3
What a great event for fashion-forward thinking and creative outreach to support local designers and creatives.
What an awesome idea to raise money for kids with cancer! I love how the event goes toward a good cause but is also fun and stylish.
Sounds like that will be a super fun week!! Super awesome to support local designers and artists!
Wow! For one thing I had no idea this was even a thing and that it was happening and secondly, wow! The info here is a great way to prepare for the event and it just seems completely amazing!! Wish I was going!
These are great tips for mobile fashion week! It sounds like such a fun event!
Mobile Fashion Week looks like an amazing event. Such a great collection of designers and stylists – and I love that it benefits two different children’s cancer charities!
Mobile Fashion Week looks like an amazing event. Such a great collection of designers and stylists – and I love that it benefits two different children’s cancer charities!
What a fun fashion event. We never heard of Mobile Fashion week, but it looks like something we would want to attend.
I’m in Colorado so I rarely get to hear about events like this, especially their history! It looks like a fantastic group of collaborators and I’m obsessed with Harvest Jewels!